Christina Majaski writes and edits finance, credit cards, and travel content. Chip Stapleton is a Series 7 and Series 66 license holder, CFA Level 1 exam holder, and currently holds mcdonalds big mac combo Life, Accident, and Health License in Indiana. Kimberly also holds a Class C private investigator license.
Kimberly Overcast is an award-winning writer and fact-checker. She has ghostwritten political, health, and Christian nonfiction books for several authors, including several New York Times bestsellers. Burger King represents one of the great rivalries in American business history. Its vast size and global reach represent challenges on their own.
The Whopper and Big Mac are the two best-selling burgers of all time. 7 billion Whopper sales per year in 2002. Each firm continues to push its international presence, although with mixed results. Many Europeans, for instance, consider fast-food to be a quintessentially American tradition. It’s worth noting that Subway has more stores and Starbucks has higher revenues. It has 36,000 franchises in nearly 120 countries, employs 1.
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9 million people, and serves more than 70 million meals every day. But those slumping figures should concern investors, who have not realized a great return for several years. It turns out cheap fast-food is essentially recession-proof, but 2014 was the worst year for the company since 2003. With this model, MCD keeps overhead costs down and lets local owners deal with individual units.
Food costs remain low and service remains fast for a culture increasingly on the go. But big businesses struggle to continue growing once they reach a certain size. It is logistically difficult to innovate or address individual business concerns when a burger empire spans 120 countries. His turnaround strategy included an intentional examination of Burger King’s recent success. Burger King managed to do between 2011 and 2013. But it is telling that Easterbrook identified re-franchising company-owned restaurants as a way to drive up margins.
It ignited a recovery effort that has turned out to be quite successful. A report by Citi Research concluded that 3G Capital made two significant strategic adjustments: trimming business fat and simplifying its public image. 1 BK BBQ Rib as a cheaper alternative. So Burger King targeted and acquired Tim Hortons, Inc. 3 billion in financing from Warren Buffett’s Berkshire Hathaway.
There is no confusion about Burger King’s value proposition. Burger King’s franchises require similar investments. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. Form 10-K: Burger King Worldwide Inc.