Jump to navigation Jump to search Chocolate bar produced by Mars Inc. For the episode of Veronica Mars, see Mars, Bars. For the chocolate and candy company, see Mars, Incorporated. Mars, commonly known as Mars bar, chocolate rocks the name of two varieties of chocolate bar produced by Mars, Incorporated.
It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. In most of the world, a Mars bar is a candy bar with nougat and caramel, coated with milk chocolate, but without almonds. In the United States it is called a Milky Way. It was first manufactured under the Mars bar name in 1932 in Slough, England by Forrest Mars, Sr. In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance except in Australia where it still has the pre-2002 logo.
The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. The slogan “Pleasure you can’t measure” was intended to appeal more to women and youths. 5 g each instead of 1 large one. The regular 58 g single bar contains 260 calories. In the second half of 2008, Mars UK reduced the weight of regular bars from 62. Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK.