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Kokanee is a beer brewed at the Columbia Brewery in Creston, British Columbia. Kokanee is a Pilsner style lager with 5. Kokanee beer is aged naturally and has a relatively mild taste. A light beer, it is most-commonly found in the Western provinces of Canada and the Pacific Northwest states of the US, with sparse distribution in Eastern provinces and states.
The company’s “Glacier Fresh” marketing slogan for the beer originates from the usage of mountain stream water in its brewing. It uses three varieties of malt and a blend of western grown North American hops. Kokanee started life as a niche brand by attempting to appeal with only radio ads to the residents of the interior of British Columbia with the slogan, “Brewed right in the Kootenays”. In 1992, Labatt hired Beakbane Marketing, Toronto, to revitalize the packaging.
Unusual for the time, they changed the icon of the Kokanee Glacier to a photo montage that was shot from a helicopter by nature photographer Alec Pytlowany. The image of the glacier was used on all packaging materials including bottle labels, cans and cartons. At that time a small sasquatch icon was developed and hidden in each design. The brand was introduced to Ontario in 1996, but to save on shipping the beer was brewed at Labatt’s facility in London, Ontario. Molson Breweries launched a preemptive advertising campaign questioning the beers legitimacy, with the slogan “B.
In 2001, Labatt re-launched Kokanee, trucking it in from the brewery in Creston. Kokanee’s current marketing slogans are “It’s The Beer Out Here” and “Glacier Fresh”. Kokanee advertisements are frequently shown on Canadian television stations and center around the beer’s official mascot the Sasquatch. Kokanee Ranger should live or die. The campaign concluded on August 17, with the Kokanee Ranger ultimately being killed off in a commercial that spoofed the last few minutes of the final episode of The Sopranos. Kokanee also sponsored the annual Crankworx mountain biking festival in Whistler, British Columbia. In 2011, Kokanee launched a Facebook campaign that encouraged Kokanee drinkers to vote for a new Ranger as Sasq’s raids on Kokanee residents’ beer in the absence of the Ranger grew bolder.
